national
arbitration forum
DECISION
Victoria’s Secret Stores
Brand Management, Inc. v. dovbart c/o shay shevach
Claim
Number: FA1006001331391
PARTIES
Complainant is Victoria’s
Secret Stores Brand Management, Inc. (“Complainant”), represented by Melise R. Blakeslee, of Sequel Technology & IP Law, LLP, Washington, D.C., USA. Respondent is dovbart c/o shay shevach (“Respondent”),
Illinois, USA.
REGISTRAR AND DISPUTED DOMAIN
NAME
The domain name at issue is <offercodevictoriasecret.com>,
registered with FASTDOMAIN, INC.
PANEL
The undersigned certifies that he or
she has acted independently and impartially and to the best of his or her
knowledge has no known conflict in serving as Panelist in this proceeding.
Houston Putnam
Lowry, Chartered Arbitrator, as Panelist.
PROCEDURAL HISTORY
Complainant submitted a Complaint to
the National Arbitration Forum electronically on June 22, 2010.
On June 24, 2010, FASTDOMAIN, INC.
confirmed by e-mail to the National Arbitration Forum that the <offercodevictoriasecret.com>
domain name is registered with FASTDOMAIN, INC. and that Respondent is the
current registrant of the name.
FASTDOMAIN, INC. has verified that Respondent is bound by the
FASTDOMAIN, INC. registration agreement and has thereby agreed to resolve
domain-name disputes brought by third parties in accordance with ICANN's
Uniform Domain Name Dispute Resolution Policy (the "Policy").
On June 28, 2010, the Forum served
the Complaint and all Annexes, including a Written Notice of the Complaint,
setting a deadline of July 19, 2010 by which Respondent could file a Response
to the Complaint, via e-mail to all entities and persons listed on Respondent’s
registration as technical, administrative, and billing contacts, and to
postmaster@offercodevictoriasecret.com.
Also on June 28, 2010, the Written Notice of the Complaint, notifying
Respondent of the email addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to
all entities and persons listed on Respondent’s registration as technical,
administrative and billing contacts.
Having received no response from
Respondent, the National Arbitration Forum transmitted to the parties a
Notification of Respondent Default.
On July 22, 2010, pursuant to
Complainant's request to have the dispute decided by a single-member Panel, the
National Arbitration Forum appointed Houston Putnam Lowry, Chartered
Arbitrator, as Panelist.
Having reviewed the communications
records, the Administrative Panel (the "Panel") finds that the
National Arbitration Forum has discharged its responsibility under Paragraph
2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy "to
employ reasonably available means calculated to achieve actual notice to
Respondent" through submission of a Written Notice, as defined in Rule
1. Therefore, the Panel may issue its
decision based on the documents submitted and in accordance with the ICANN
Policy, ICANN Rules, the National Arbitration Forum's Supplemental Rules and
any rules and principles of law that the Panel deems applicable, without the
benefit of any response from Respondent.
RELIEF SOUGHT
Complainant requests that the domain
name be transferred from Respondent to Complainant.
PARTIES' CONTENTIONS
A.
Complainant makes the following assertions:
1.
This Complaint is based upon the famous trademark and
service mark VICTORIA’S SECRET and variations thereof (collectively, the
“VICTORIA’S SECRET Marks”), which have been adopted and continually used in
commerce by the Complainant, its licensees and predecessors since at least as
early as June 12, 1977 in connection with the sale of, inter alia, women’s lingerie and other apparel, personal care and
beauty products, swimwear, outerwear, and gift cards.
2.
Complainant uses the famous mark VICTORIA’S SECRET as
the name of more than 1,000 Victoria’s Secret retail stores located throughout
the United States, which advertise, offer for sale and sell a wide range of
items bearing the VICTORIA’S SECRET Marks.
3.
Complainant also uses the VICTORIA’S SECRET Marks in its worldwide
advertising and sales of a wide range of items bearing the mark in connection
with Complainant’s print mail order catalogue and its e-commerce web site
located at victoriassecret.com.
4.
In 2009, nearly $5 billion of merchandise was sold in
connection with or bearing the VICTORIA’S
SECRET Marks. In addition, Complainant’s
prominent advertising campaign featuring its famous models has succeeded in
catapulting the VICTORIA’S
SECRET brand into the realm of one of the world’s most recognized marks.
5.
The mark VICTORIA’S
SECRET has been prominently used on the Internet since at least 1998, in
connection with Complainant’s goods at Complainant’s web site victoriassecret.com. The Complainant first registered this
domain name on January 23, 1995.
Additionally, the mark VICTORIA’S
SECRET has been prominently used on the Internet in connection with the
world-famous Victoria’s
Secret online fashion shows. In February
1999, Complainant launched the first live Internet fashion show, attracting a
then-record 1.5 million reported web site visitors to a single live
broadcast. This record was shattered on
May 18, 2000, when more than 2 million people from over 140 countries viewed
the second annual broadcast of the Victoria’s
Secret Internet fashion show, which prominently featured the mark VICTORIA’S SECRET. The brand has also been promoted since 2001
through the annual network television broadcast of the Victoria’s Secret Fashion Show.
6.
The mark VICTORIA’S
SECRET and variations thereof are duly registered in the United States Patent
and Trademark Office under 22 valid, subsisting and uncancelled registrations,
and Complainant is the owner thereof by registration and/or assignment. Many of those registrations are
incontestable. In addition, Complainant
has approximately 27 applications pending before the United States Patent and
Trademark Office that contain the mark VICTORIA’S
SECRET and variations thereof.
7.
As a result of this widespread, long-time, continuous,
and prominent use of the VICTORIA’S SECRET
Marks, the VICTORIA’S
SECRET Marks have acquired significant goodwill, wide public recognition, and
fame as a means by which Complainant and its merchandise are known to the
public and its source and origin are identified. See
V Secret Catalogue et al. v. Artco Inc., No. 94342 (Nat. Arb. Forum, May 9, 2000)
(recognizing VICTORIA’S
SECRET as a famous mark).
II.
Grounds On Which The Complaint is Made
A.
The Domain Name is Confusingly Similar to Complainant’s
Mark
8.
Respondent’s registered Domain Name, offercodevictoriasecret.com,
is confusingly similar to Complainant’s mark VICTORIA’S
SECRET and the domain name used by Complainant in connection with the
legitimate sale of products bearing the VICTORIA’S
SECRET Marks, namely victoriassecret.com.
9.
The Domain Name incorporates Complainant’s
VICTORIA’S SECRET mark in its entirety (absent
the apostrophe and space, which cannot be included in a domain name, and the “s” in “Victoria’s”)
and merely prefaces the mark with the term “offer code.” By
registering a domain name that merely adds a generic term to the famous mark VICTORIA’S SECRET,
Respondent creates a likelihood of confusion with Complainant’s mark as to the
source, sponsorship, affiliation or endorsement of the Domain Name and the web
site to which it resolves. See V
Secret Catalogue, Inc. v. Admin c/o LaPorte Holdings, FA 467778
(Nat. Arb. Forum, June 13, 2005) (finding surfvictoriassecret.com and victoriassecretfashion.com
confusingly similar to the VICTORIA’S
SECRET mark); V Secret Catalogue, Inc. v. Wig Distributions, FA 301727
(Nat. Arb. Forum, Sept. 7, 2004) (finding victoriassecrethair.com
confusingly similar to the VICTORIA’S
SECRET mark).
10.
The
likelihood of confusion is heightened by the choice of term added to
Complainant’s mark, namely “offer code.”
An “offer code” is an alphanumeric string issued by a retailer as part
of a promotion that, when entered into an order form by consumers, provides
them with a discount or other benefit.
Consumers might believe that the Domain Name, offercodevictoriasecret.com, leads to an official VICTORIA’S
SECRET site containing offer codes for VICTORIA’S
SECRET promotions. See, e.g., Space
Imaging LLC v. Brownwell, No. AF-0298 (eResolution, Sept. 22, 2000)
(finding confusing similarity where respondent’s domain name combined complainant’s
mark with a generic term that had an obvious relationship to complainant’s
business); Am. Int’l Group, Inc. v. Ling Shun Shing,
FA 206399 (Nat. Arb. Forum Dec. 15, 2003) (same). As a
result, Respondent’s Domain Name is likely to cause mistake and misleadingly
divert Internet users trying to locate an official VICTORIA’S SECRET web site.
B.
Respondent Has No Rights or Legitimate Interest in the
Domain Name
11.
The Domain Name resolves to a web site that displays the title “Enter Your Email
and Recieve [sic] Free $1,000 Victoria’s Secret Gift Card” and frames a web site for a program
called SurfBounty, “The Highest Paying Reward Site.” The framed SurfBounty site
asks visitors to sign up by submitting personal information. The SurfBounty site says that once visitors
sign up, they will be paid for visiting specific web sites, filling out
surveys, completing offers, reading emails from SurfBounty, and shopping
online. The SurfBounty site provides
links to “Member Offers,” none of which are related to Complainant. In fact, other than the deceptive page title,
there is no mention of the VICTORIA’S
SECRET brand on Respondent’s site or the framed SurfBounty site.
12.
SurfBounty
offers an affiliate program, under which web site owners are paid for
advertising SurfBounty on their web sites. On information and belief, Respondent receives
revenue through SurfBounty’s affiliate program for using the Domain Name to
divert traffic to the SurfBounty site, or otherwise financially benefits from
the its use of the Domain Name.
13.
Respondent is not affiliated with Complainant; nor has
it been licensed or permitted to use the VICTORIA’S
SECRET Marks in domain names, on any web site, or in any other manner. Neither the site to which the Domain Name resolves nor the SurfBounty site is affiliated with or endorsed by Complainant.
14.
Clearly Respondent is using the Domain Name to confuse
consumers and divert them from the legitimate VICTORIA’S SECRET web site to the SurfBounty
site, which collects personal information from visitors and promotes businesses
that are unrelated to Complainant. On
information and belief, Respondent receives commercial gain from this
diversion. Such use of Complainant’s
mark to divert Internet traffic to a web site that is unrelated to Complainant
and derive revenue therefrom does not constitute use in connection with a bona
fide offering of goods or services. See MSNBC
Cable, LLC v. Tysys.com, D2000-1204 (WIPO, Dec. 8, 2000) (finding
that use of a domain name to redirect Internet users to Respondent’s web site
offering goods with no connection to Complainant is not a bona fide commercial
offering of goods or services). Thus,
Respondent is not using the Domain Name in connection with a bona fide offering
of goods or services. See Policy, ¶4(c)(i).
15.
Further, on information and belief, Respondent
is not commonly known by the Domain Name, either as a business, individual, or
other organization. See Policy, ¶4(c)(ii). Respondent’s
name is dovbart c/o shay shevach. Additionally,
Respondent registered the Domain Name approximately thirty years after
Complainant began using its VICTORIA’S SECRET
Marks; more than ten years after Complainant registered the domain name victoriassecret.com for its e-commerce
web site; and long after the VICTORIA’S
SECRET Marks became famous. See Charles Jourdan Holding AG v. AAIM, D2000-0403 (WIPO June 27, 2000) (finding no
rights or legitimate interests where (1) the respondent is not a licensee of
the complainant; (2) the complainant’s prior rights in the domain name precede the
respondent’s registration; (3) the respondent is not commonly known by the
domain name in question).
16.
Respondent is not making a legitimate noncommercial or
fair use of the Domain Name. On
information and belief, the sole reason Respondent has chosen the offercodevictoriasecret.com
Domain Name is to misleadingly trade off the fame of the VICTORIA’S SECRET Marks in order to divert
Internet traffic from Complainant’s web site to Respondent’s for commercial
gain. See Policy, ¶4(c)(iii).
C.
The Domain Name Was Registered And Is Being Used In Bad
Faith
17.
Respondent is using Complainant’s VICTORIA’S SECRET Marks in the Domain Name
to drive traffic to a web site framing the SurfBounty site, which promotes
businesses with no connection to Complainant.
On information and belief, Respondent benefits financially from
referring traffic to the SurfBounty site. Thus, upon information and belief, Respondent registered the Domain Name with
the intent to attract Internet users to Respondent’s web site for commercial
gain by creating a likelihood of confusion with Complainant’s mark as to the
source, sponsorship, affiliation, or endorsement of Respondent’s Domain Name
and web site, thereby misleadingly diverting Internet traffic from
Complainant’s web site to Respondent’s for commercial gain. This use of the Domain Name indicates that
Respondent has “intentionally attempted to attract, for commercial gain,
Internet users to [Respondent’s] web site or other on-line location, by creating
a likelihood of confusion with the Complainants’ mark as to the source,
sponsorship, affiliation, or endorsement of [Respondent’s] web site or location
or of a product or service on [Respondent’s] web site or location.” See Policy, ¶4(b)(iv).
18.
It is inconceivable that Respondent was not aware of
Complainant’s famous trademark VICTORIA’S
SECRET when Respondent registered the Domain Name. See
V Secret Catalogue, Inc. v. PM Websites,
No. 94652 (Nat. Arb. Forum, June 8,
2000) (VICTORIA’S
SECRET mark has acquired significant goodwill, wide public recognition and
fame). Given the fame of the VICTORIA’S SECRET trademark, there is no reason for
Respondent to have registered the Domain Name other than to trade off of the
reputation and goodwill of Complainant’s famous VICTORIA’S SECRET mark. See
Charles Jorden Holding AG v. AAIM,
D2000-0403 (WIPO, June 27, 2000) (finding that the domain name in question is
“so obviously connected with the Complainant and its products that its very use
by someone with no connection with the Complainant suggests opportunistic bad
faith.”). In addition, the title of the
site, “Enter Your Email and
Recieve [sic] Free $1,000 Victoria’s
Secret Gift Card,” indicates
that Respondent was aware of Complainant’s VICTORIA’S SECRET Marks when it registered
the Domain Name.
19.
At a minimum, the existence of Complainant’s
numerous trademark registrations charged Respondent with constructive knowledge
of those registered marks. See 15 U.S.C. § 1072; Policy, ¶4(b)(iv); see also Mastercard Int’l. Inc. v. Total
Card Inc., Case No. D2007-1411 (WIPO, Nov. 28, 2007)
(registration of domain name containing registered and/or famous trademark is
evidence of bad faith); National Rifle
Association of America v. Future Media Architects, Inc., FA781430 (Nat.
Arb. Forum Oct. 13, 2006) (same).
20.
In addition, Respondent’s registration of the Domain
Name
violates the Anticybersquatting Consumer Protection Act, 15 U.S.C. § 43(d), et
seq.
B.
Respondent failed to submit a formal Response in this
proceeding. However, Respondent
submitted the following email to the case administrator:
Hi Michel,
I really don't
understand this procedure.
If you are the
one that decides, just give them the domain and let's finish with this.
Please let me
know if this dispute might have a fee incurred? other
measures will have to be taken
Thanks,
Shay
FINDINGS
Complainant Victoria’s
Secret Stores Brand Management, Inc. owns multiple trademarks for its VICTORIA’S SECRET mark
with the United States Patent and Trademark Office (“USPTO”) (e.g. Reg. No. 1,146,199 issued January
20, 1981). Complainant uses the VICTORIA’S SECRET mark
as the name of more than 1,000 retail stores which advertise and offer for sale
a wide range of items bearing Complainant’s mark including lingerie, clothing,
and personal care products. Complainant
also uses its mark in connection with both print mail order catalogues as well
as online retail services offered at the website resolving from Complainant’s
<victoriassecret.com> domain name.
Respondent dovbart c/o shay shevach registered the disputed
domain name on October 16, 2009. The
disputed domain name resolves to a website that displays the title “Enter Your
Email and Receive [sic] Free $1,000 Victoria’s Secret Gift Card” and frames a
website for SurfBounty, “The Highest Paying Reward Site.” The SurfBounty site asks visitors to sign up
by submitting personal information and indicates that once visitors have signed
up they will be paid for visiting specific websites, filling out surveys,
completing offers, reading emails from SurfBounty, and shopping online. The SurfBounty site provides links to “Member
Offers,” none of which are related to Complainant.
DISCUSSION
Paragraph 15(a) of the Rules instructs this Panel to
"decide a complaint on the basis of the statements and documents submitted
in accordance with the Policy, these Rules and any rules and principles of law
that it deems applicable."
In view of Respondent's failure to submit a formal response,
the Panel shall decide this administrative proceeding on the basis of
Complainant's undisputed representations pursuant to paragraphs 5(e), 14(a) and
15(a) of the Rules and draw such inferences it considers appropriate pursuant
to paragraph 14(b) of the Rules. The
Panel is entitled to accept all reasonable allegations and inferences set forth
in the Complaint as true unless the evidence is clearly contradictory. See Vertical
Solutions Mgmt., Inc. v. webnet-marketing, inc., FA 95095 (Nat. Arb.
Forum July 31, 2000) (holding that the respondent’s failure to respond allows
all reasonable inferences of fact in the allegations of the complaint to be
deemed true); see also Talk City,
Inc. v. Robertson, D2000-0009 (WIPO Feb. 29, 2000) (“In the absence of a
response, it is appropriate to accept as true all allegations of the
Complaint.”). The Panel will bear the
Respondent’s email in mind, which the Panel views as tantamount to a consent to the domain being transferred.
Paragraph 4(a) of the Policy requires that Complainant must
prove each of the following three elements to obtain an order that a domain
name should be cancelled or transferred:
(1)
the domain name registered by Respondent is identical
or confusingly similar to a trademark or service mark in which Complainant has
rights; and
(2)
Respondent has no rights or legitimate interests in
respect of the domain name; and
(3)
the domain name has been
registered and is being used in bad faith.
Identical and/or Confusingly Similar
Complainant asserts rights in its VICTORIA’S SECRET mark based on its
registrations of the mark with the USPTO (e.g.
Reg. No. 1,146,199 issued January 20, 1981).
The Panel finds registrations of Complainant’s VICTORIA’S SECRET mark with the USPTO is
sufficient to establish Complainant’s rights in the mark pursuant to Policy ¶4(a)(i). See Expedia, Inc. v. Tan, FA 991075 (Nat. Arb. Forum June 29,
2007) (“As the [complainant’s] mark is registered with the USPTO, [the]
complainant has met the requirements of Policy ¶4(a)(i).”);
see also Intel Corp. v. Macare,
FA 660685 (Nat. Arb. Forum Apr. 26, 2006) (finding that the
complainant had established rights in the PENTIUM, CENTRINO and INTEL INSIDE
marks by registering the marks with the USPTO).
Complainant claims Respondent’s <offercodevictoriasecret.com>
domain name is confusingly similar
to Complainant’s VICTORIA’S
SECRET mark. Respondent’s disputed
domain name eliminates the apostrophe, space between the words in Complainant’s
mark, and the letter “s,” while adding the generic terms “offer code” and the
generic top-level domain (“gTLD”) “.com.”
The Panel finds none of these alterations, alone or together, is
sufficient to distinguish the disputed domain name from Complainant’s
mark. See LOreal USA
Creative Inc v. Syncopate.com – Smart Names for Startups, FA 203944 (Nat.
Arb. Forum Dec. 8, 2003) (finding that the omission of an apostrophe did not
significantly distinguish the domain name from the mark); see also U.S. News &
World Report, Inc. v. Zhongqi, FA 917070 (Nat. Arb. Forum Apr. 9, 2007)
(“Elimination of punctuation and the space between the words of Complainant’s
mark, as well as the addition of a gTLD does not sufficiently distinguish the
disputed domain name from the mark pursuant to Policy ¶4(a)(i).”); see also Hallelujah Acres, Inc. v. Manila Indus., Inc., FA 805029 (Nat. Arb.
Forum Nov. 15, 2006) (holding that the respondent’s <hacrs.com> domain
name was confusingly similar to the complainant’s HACRES mark because it
omitted the letter “e” from the mark and added the generic top-level domain
“.com”); see also Disney Enters. Inc. v.
McSherry, FA 154589 (Nat. Arb.
Forum June 17, 2003) (finding the <disneyvacationvillas.com> domain name
to be confusingly similar to Complainant’s DISNEY mark because it incorporated
Complainant’s entire famous mark and merely added two terms to it); see also Trip Network Inc. v. Alviera, FA 914943 (Nat. Arb. Forum Mar. 27,
2007) (concluding that the affixation of a gTLD to a domain name is irrelevant
to a Policy ¶4(a)(i) analysis). Therefore, this Panel finds Respondent’s <offercodevictoriasecret.com>
domain name is confusingly similar
to Complainant’s VICTORIA’S
SECRET mark pursuant to Policy ¶4(a)(i).
Respondent’s informal
response does not contradict any of these findings.
The Panel finds
Policy ¶4(a)(i) is satisfied.
Rights or Legitimate Interests
Complainant claims Respondent does not have rights or
legitimate interests in the disputed domain name. Policy ¶4(a)(i)
requires that Complainant make a prima
facie case in support of its assertions before the burden shifts to
Respondent to prove it has rights or legitimate interests in the disputed
domain name. The Panel finds Complainant
has established a sufficient prima facie
case based on the arguments contained in the Complaint. Respondent has failed to submit a formal
Response to these proceedings, allowing the Panel to infer Respondent does in
fact lack rights and legitimate interests in the disputed domain name. See
Domtar, Inc. v. Theriault.,
FA 1089426 (Nat. Arb. Forum Jan. 4, 2008) (“It is well established that, once a
complainant has made out a prima facie case
in support of its allegations, the burden shifts to respondent to show that it
does have rights or legitimate interests pursuant to paragraph 4(a)(ii) of the
Policy.”); see also Am. Express Co. v. Fang Suhendro, FA 129120 (Nat. Arb. Forum Dec. 30, 2002) (“[B]ased on Respondent's failure to
respond, it is presumed that Respondent lacks all rights and legitimate
interests in the disputed domain name.”). Nevertheless, in order to make a full and
complete determination of Respondent’s rights and legitimate interests, the
Panel will examine the record in light of the factors outlined in Policy
¶4(c).
Complainant indicates Respondent is not affiliated with
Complainant nor has Respondent been licensed to use the VICTORIA’S SECRET mark in a domain name, on
any website, or in any other manner. The
WHOIS information for the <offercodevictoriasecret.com> domain
name lists the registrant as “dovbart c/o shay shevach.” The Panel finds that without any evidence to
the contrary in the record, Respondent is not commonly known by the disputed
domain name for the purposes of Policy ¶4(c)(ii). See Braun Corp. v. Loney, FA 699652 (Nat. Arb. Forum
July 7, 2006) (concluding that the respondent was not commonly known by the
disputed domain names where the WHOIS information, as well as all other information
in the record, gave no indication that the respondent was commonly known by the
disputed domain names, and the complainant had not authorized the respondent to
register a domain name containing its registered mark); see also Coppertown
Drive-Thru Sys., LLC v. Snowden, FA 715089 (Nat. Arb. Forum July 17, 2006) (concluding
that the respondent was not commonly known by the <coppertown.com> domain
name where there was no evidence in the record, including the WHOIS
information, suggesting that the respondent was commonly known by the disputed
domain name).
Complainant argues
Respondent is using the disputed domain name to obtain personal information
from potential customers of Complainant.
Complainant further argues Respondent’s website ultimately resolves to
third-party websites unrelated to Complainant from which Respondent likely
profits through the receipt of click-through fees. The Panel finds Respondent’s use of the
disputed domain name to obtain personal information from Internet users and profit
through the display of third-party click-through links is neither a bona
fide offering of goods and services pursuant to Policy ¶4(c)(i) nor a legitimate noncommercial or fair use pursuant to
Policy ¶4(c)(iii). See Constellation Wines U.S., Inc. v. Tex. Int’l Prop. Assocs., FA 948436 (Nat. Arb. Forum May 8,
2007) (finding that the respondent had no rights or legitimate interests under
Policy ¶¶4(c)(i) or 4(c)(iii) by using the disputed domain name to operate a
website featuring links to goods and services unrelated to the complainant); see also Vance Int’l, Inc. v. Abend, FA
970871 (Nat. Arb. Forum June 8, 2007) (concluding that the operation of a
pay-per-click website at a confusingly similar domain name does not represent a
bona fide offering of goods or
services or a legitimate noncommercial or fair use, regardless of whether or
not the links resolve to competing or unrelated websites or if the respondent
is itself commercially profiting from the click-through fees).
Respondent’s informal response does not contradict any of
these findings.
The Panel finds Policy ¶4(a)(ii) is
satisfied.
Registration and Use in Bad Faith
Complainant contends Respondent registered and is using the
disputed domain name with the intent to attract Internet users to Respondent’s
website for commercial gain. Complainant
further contends Respondent’s registration and use of the confusingly similar
disputed domain name which contains an explicit reference to Complainant on its
resolving website is an attempt by Respondent to create a likelihood of
confusion among Internet users as to Complainant’s sponsorship of or
affiliation with the disputed domain name.
The Panel finds Respondent’s reliance on Internet users’ confusion in an
attempt to profit from third-party links unrelated to Complainant is evidence
of Respondent’s bad faith registration and use under Policy ¶4(b)(iv). See Bank of Am. Fork v. Shen, FA 699645 (Nat. Arb.
Forum June 11, 2006) (holding that the respondent’s previous use of the
<bankofamericanfork.com> domain name to maintain a web directory was
evidence of bad faith because the respondent presumably commercially benefited
by receiving click-through fees for diverting Internet users to unrelated
third-party websites); see also Perot Sys. Corp. v.
Perot.net, FA 95312 (Nat. Arb.
Forum Aug. 29, 2000) (finding bad faith where the domain name in question is
obviously connected with the complainant’s well-known marks, thus creating a
likelihood of confusion strictly for commercial gain).
Respondent’s informal response
does not contradict any of these findings.
The Panel finds Policy ¶4(a)(iii) is satisfied.
DECISION
Having established all three elements required under the
ICANN Policy, the Panel concludes that relief shall be GRANTED.
Accordingly, it is Ordered that the <offercodevictoriasecret.com>
domain name be TRANSFERRED from Respondent to Complainant.
Houston Putnam Lowry,
Chartered Arbitrator, Panelist
Dated:
July 27, 2010
Click Here to return
to the main Domain Decisions Page.
Click Here to return to our Home
Page
National
Arbitration Forum