State Farm Mutual Automobile Insurance
Company v. LaPorte Holdings, Inc.
Claim
Number: FA0412000374616
Complainant is State Farm Mutual Automobile Insurance
Company (“Complainant”), One State Farm Plaza, A-3, Bloomington, IL,
61710. Respondent is LaPorte Holdings, Inc. (“Respondent”),
Attn: onlinestatefarm.com, Attn:statefarmerinsurance.com, c/o Nameking, Inc.,
2202 S. Figueroa Street, Suite 721, Los Angeles, CA, 90023.
REGISTRAR
AND DISPUTED DOMAIN NAMES
The
domain names at issue are <onlinestatefarm.com> and <statefarmersinsurance.com>,
registered with Nameking.com, Inc.
The
undersigned certifies that she has acted independently and impartially and that
to the best of her knowledge she has no known conflict in serving as Panelist
in this proceeding. Hon. Carolyn Marks
Johnson sits as Panelist.
Complainant
submitted a Complaint to the National Arbitration Forum electronically December
6, 2004; the National Arbitration Forum received a hard copy of the Complaint December
6, 2004.
On
December 6, 2004, Nameking.com, Inc. confirmed by e-mail to the National
Arbitration Forum that the domain names <onlinestatefarm.com> and <statefarmersinsurance.com>
are registered with Nameking.com, Inc. and that Respondent is the current
registrant of the names. Nameking.com,
Inc. verified that Respondent is bound by the Nameking.com, Inc. registration
agreement and thereby has agreed to resolve domain-name disputes brought by
third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution
Policy (the "Policy").
On
December 14, 2004, a Notification of Complaint and Commencement of
Administrative Proceeding (the "Commencement Notification"), setting
a deadline of January 3, 2005, by which Respondent could file a Response to the
Complaint, was transmitted to Respondent via e-mail, post and fax, to all
entities and persons listed on Respondent's registration as technical,
administrative and billing contacts, and to postmaster@onlinestatefarm.com and
postmaster@statefarmersinsurance.com by e-mail.
Having
received no Response from Respondent, using the same contact details and
methods as were used for the Commencement Notification, the National
Arbitration Forum transmitted to the parties a Notification of Respondent
Default.
On
January 10, 2005, pursuant to Complainant's request to have the dispute decided
by a single-member Panel, the National Arbitration Forum appointed Hon. Carolyn
Marks Johnson as Panelist.
Having
reviewed the communications records, the Administrative Panel (the
"Panel") finds that the National Arbitration Forum discharged its
responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name
Dispute Resolution Policy (the "Rules") "to employ reasonably
available means calculated to achieve actual notice to Respondent." Therefore, the Panel may issue its decision
based on the documents submitted and in accordance with the ICANN Policy, ICANN
Rules, the National Arbitration Forum's Supplemental Rules and any rules and
principles of law that the Panel deems applicable, without the benefit of any
Response from Respondent.
Complainant
requests that the domain names be transferred from Respondent to Complainant.
A. Complainant makes the following assertions:
1. The domain names that Respondent
registered, <onlinestatefarm.com> and <statefarmersinsurance.com>,
are confusingly similar to Complainant’s STATE FARM and STATE FARM INSURANCE
marks.
2. Respondent has no rights to or legitimate
interests in the <onlinestatefarm.com> and <statefarmersinsurance.com>
domain names.
3. Respondent registered and used the <onlinestatefarm.com>
and <statefarmersinsurance.com> domain names in bad faith.
B. Respondent failed to submit a Response in
this proceeding.
Complainant is a
nationally known company that has been doing business under the STATE FARM and
STATE FARM INSURANCE marks since 1930.
Complainant engages in business in both the insurance and the financial
services markets. Complainant is a
leading provider of automobile insurance and has been since 1942. Complainant also has established a
nationally recognized presence on televised and other media.
Complainant
registered the STATE FARM (Reg. No. 1,979,585 issued June 11, 1996) and STATE
FARM INSURANCE marks (Reg. No. 1,125,010 issued September 11, 1979) with the
United States Patent and Trademark Office (“USPTO”).
Respondent
registered the <statefarmersinsurance.com> domain name October 13,
2004, and the <onlinestatefarm.com> domain name October 25,
2004. Both domain names resolve to a
website featuring links to competing insurance companies.
Paragraph 15(a)
of the Rules instructs this Panel to "decide a complaint on the basis of
the statements and documents submitted in accordance with the Policy, these
Rules and any rules and principles of law that it deems applicable."
In view of
Respondent's failure to submit a Response, the Panel shall decide this
administrative proceeding on the basis of Complainant's undisputed
representations pursuant to paragraphs 5(e), 14(a) and 15(a) of the Rules and
will draw such inferences as the Panel considers appropriate pursuant to
paragraph 14(b) of the Rules.
Paragraph 4(a)
of the Policy requires Complainant to prove each of the following three
elements to obtain an order that a domain name should be cancelled or
transferred:
(1) the domain name registered by Respondent
is identical or confusingly similar to a trademark or service mark in which
Complainant has rights; and
(2) Respondent has no rights or legitimate
interests in respect of the domain name; and
(3) the domain name has been registered and
is being used in bad faith.
Complainant
established with extrinsic proof in this proceeding that it has rights to and
legitimate interests in the STATE FARM and STATE FARM INSURANCE marks by
registration with the USPTO and through continuous use of the marks in
commerce. See Janus Int’l Holding Co. v. Rademacher,
D2002-0201 (WIPO Mar. 5, 2002) (finding that Panel decisions have held that
registration of a mark is prima facie evidence
of validity, which creates a rebuttable presumption that the mark is inherently
distinctive. Respondent has the burden
of refuting this assumption.); see also Men’s Wearhouse, Inc. v. Wick,
FA 117861 (Nat. Arb. Forum Sept. 16, 2002) (“Under U.S. trademark law
registered marks hold a presumption that they are inherently distinctive and
have acquired secondary meaning.”).
The domain name
that Respondent registered, <onlinestatefarm.com>, incorporates
Complainant’s STATE FARM mark in its entirety and merely adds the generic term
“online.” The addition of the term
“online” to Complainant’s mark is insufficient to negate a finding of confusing
similarity pursuant to Policy ¶ 4(a)(i).
See Broadcom Corp. v.
Domain Depot, FA 96854 (Nat. Arb. Forum Apr. 23, 2001) (finding the
<broadcomonline.com> domain name is confusingly similar to Complainant’s
BROADCOM mark); see also Arthur
Guinness Son & Co. (Dublin) Ltd. v. Healy/BOSTH, D2001-0026 (WIPO Mar.
23, 2001) (finding confusing similarity where the domain name in dispute
contains the identical mark of Complainant combined with a generic word or
term).
The second
domain name that Respondent registered, <statefarmersinsurance.com>,
incorporates Complainant’s STATE FARM INSURANCE mark in its entirety and merely
changes the term “farm” to “farmers.”
The slight alteration by a misspelling is not enough to overcome a
finding of confusing similarity between Respondent’s domain name and Complainant’s
mark, pursuant to Policy ¶ 4(a)(i). See
Victoria’s Secret v. Zuccarini,
FA 95762 (Nat. Arb. Forum Nov. 18, 2000) (finding that, by misspelling words
and adding letters to words, a Respondent does not create a distinct mark but
nevertheless renders the domain name confusingly similar to Complainant’s
marks); see also Am. Online, Inc.
v. Avrasya Yayincilik Danismanlik Ltd., FA 93679 (Nat. Arb. Forum Mar. 16,
2000) (finding that Respondent’s domain name, <americanonline.com>, is
confusingly similar to Complainant’s famous AMERICA ONLINE mark).
Furthermore,
Respondent’s domain names merely add the generic top-level domain “.com” to
Complainant’s marks while omitting the spaces between the words in
Complainant’s marks. Such minor changes
are not enough to negate the confusing similarity between the disputed domain
names and Complainant’s marks pursuant to Policy ¶ 4(a)(i). See Isleworth Land Co. v. Lost in Space,
SA, FA 117330 (Nat. Arb. Forum Sept. 27, 2002) (finding it is a “well established principle
that generic top-level domains are irrelevant when conducting a Policy ¶
4(a)(i) analysis”); see also Gardline Surveys Ltd. v. Domain Fin. Ltd.,
FA 153545 (Nat. Arb. Forum May 27, 2003) (“The addition of a top-level domain
is irrelevant when establishing whether or not a mark is identical or
confusingly similar, because top-level domains are a required element of every
domain name.”); see also Hannover Ruckversicherungs-AG
v. Ryu, FA 102724 (Nat. Arb. Forum Jan. 7, 2001) (finding
<hannoverre.com> to be identical to HANNOVER RE, “as spaces are
impermissible in domain names and a generic top-level domain such as ‘.com’ or
‘.net’ is required in domain names”).
The Panel finds
that Policy ¶ 4(a)(i) has been satisfied.
Complainant
established that it has legal and common law rights in the marks contained
within the disputed domain names and has alleged that Respondent has no such
rights. Respondent did not respond to
the Complaint. Complainant has made a
prima facie showing. Therefore, the
Panel accepts all reasonable allegations set forth in the Complaint as
true. See Am.
Online, Inc. v. Clowers, FA 199821 (Nat. Arb. Forum Nov. 14, 2003)
(finding that the failure to challenge a complainant’s allegations allows a
panel to accept all of complainant’s reasonable allegations and inferences as
true); see also Wells Fargo & Co. v. Shing, FA
205699 (Nat. Arb. Forum Dec. 8, 2003) (finding that the failure to respond to a
complaint allows a panel to make reasonable inferences in favor of a
complainant and accept complainant’s allegations as true).
In addition, the
Panel construes Respondent’s failure to respond as an admission that Respondent
lacks rights and legitimate interests in the <onlinestatefarm.com>
and <statefarmersinsurance.com> domain names. See Bank of Am. Corp. v. McCall, FA 135012 (Nat. Arb. Forum Dec. 31, 2002) (“Respondent's
failure to respond not only results in its failure to meet its burden, but also
will be viewed as evidence itself that Respondent lacks rights and legitimate
interests in the disputed domain name.”); see also Honeywell Int’l Inc. v. Domain Deluxe, FA 269166 (Nat. Arb. Forum June 29,
2004) (“The failure of Respondent to respond to the Complaint functions both as
an implicit admission that Respondent lacks rights to and legitimate interests
in the domain names, as well as a presumption that Complainant’s reasonable
allegations are true.”).
Furthermore,
nothing in the record establishes that Respondent is commonly known by the
disputed domain names. Moreover,
Respondent is not licensed or authorized to register or use domain names that
incorporate Complainant’s marks.
Therefore, the Panel concludes that Respondent lacks rights and
legitimate interests in the domain names pursuant to Policy ¶ 4(c)(ii). See Tercent Inc. v. Yi, FA 139720
(Nat. Arb. Forum Feb. 10, 2003) (stating “nothing in Respondent’s WHOIS
information implies that Respondent is ‘commonly known by’ the disputed domain
name” as one factor in determining that Policy ¶ 4(c)(ii) does not apply); see
also Ian
Schrager Hotels, L.L.C. v. Taylor, FA
173369 (Nat. Arb. Forum Sept. 25, 2003) (finding
that without demonstrable evidence to support the notion that a respondent is
commonly known by a domain name, the notion must be rejected).
Respondent used
the <onlinestatefarm.com> and <statefarmersinsurance.com>
domain names to direct Internet users to competing insurance services. Such use of domain names that are
confusingly similar to Complainant’s STATE FARM and STATE FARM INSURANCE marks is
not a use in connection with a bona fide offering of goods or services pursuant
to Policy ¶ 4(c)(i) and it is not a legitimate noncommercial or fair use of the
domain names pursuant to Policy ¶ 4(c)(iii).
See Am. Online, Inc. v. Fu,
D2000-1374 (WIPO Dec. 11, 2000) (“[I]t would be unconscionable to find that a bona
fide offering of services in a respondent’s operation of [a] web-site using
a domain name which is confusingly similar to the complainant’s mark and for
the same business.”); see also Ameritrade Holdings Corp. v. Polanski, FA
102715 (Nat. Arb. Forum Jan. 11, 2002) (finding that Respondent’s use of the
disputed domain name to redirect Internet users to a financial services
website, which competed with Complainant, was not a bona fide offering of goods
or services).
The Panel finds
that Policy ¶ 4(a)(ii) has been satisfied.
Respondent
registered and used the disputed domain names in bad faith pursuant to Policy ¶
4(b)(iii) by registering domain names that are confusingly similar to
Complainant’s marks and using them to market competing insurance services. See EthnicGrocer.com, Inc. v. Unlimited Latin Flavors, Inc., FA 94385
(Nat. Arb. Forum July 7, 2000) (finding that the minor degree of variation from
Complainant's marks suggests that Respondent, Complainant’s competitor,
registered the names primarily for the purpose of disrupting Complainant's
business); see also S. Exposure v.
S. Exposure, Inc., FA 94864 (Nat. Arb. Forum July 18, 2000) (finding
Respondent acted in bad faith by attracting Internet users to a website that
competes with Complainant’s business).
Furthermore,
Respondent is capitalizing on the goodwill associated with the STATE FARM and
STATE FARM INSURANCE marks by using the <onlinestatefarm.com> and <statefarmersinsurance.com>
domain names to divert Internet users to a website featuring links to competing
insurance services. Since the disputed
domain names contain confusingly similar versions of Complainant’s marks, a
consumer searching for Complainant would become confused as to Complainant’s
affiliation with the resulting website.
In addition, the Panel infers that Respondent receives click-through
fees for redirecting Internet users to these competing websites. Therefore, Respondent’s opportunistic use of
the disputed domain names represents bad faith registration and use under
Policy ¶ 4(b)(iv). See Kmart
v. Khan, FA 127708 (Nat. Arb. Forum Nov. 22, 2002) (finding that if
Respondent profits from its diversionary use of Complainant's mark when the
domain name resolves to commercial websites and Respondent fails to contest the
Complaint, it may be concluded that Respondent is using the domain name in bad
faith pursuant to Policy ¶ 4(b)(iv)); see also Drs. Foster & Smith, Inc. v. Lalli, FA 95284 (Nat. Arb. Forum
Aug. 21, 2000) (finding bad faith where Respondent directed Internet users
seeking Complainant’s site to its own website for commercial gain).
The Panel finds
that Policy ¶ 4(a)(iii) has been satisfied.
Having
established all three elements required under the ICANN Policy, the Panel
concludes that relief shall be GRANTED.
Accordingly, it
is Ordered that the <onlinestatefarm.com> and <statefarmersinsurance.com>
domain names be TRANSFERRED from Respondent to Complainant.
Hon. Carolyn Marks Johnson, Panelist
Dated: January 24, 2005
Click Here to return
to the main Domain Decisions Page.
Click Here to return to our Home
Page
National Arbitration Forum